The Autoresponder feature within Newsletter is a robust tool enabling the creation of message series sent to subscribers with defined delays, automatically facilitating follow-ups or mail automation.
Autoresponder Basics:
- List Association: Each autoresponder series is linked to a specific list, starting its process for subscribers entering that list.
- Subscriber Engagement: Subscribers receive messages in sequence based on delays, triggered by actions like subscription, profile changes, product purchases, etc.
- Dynamic Series Creation: Message sequence customization involves subject, body, and delay settings, along with a theme configuration for consistent styling.
- Subscriber Status Management: Subscribers’ progression through the series is tracked; changes in series content affect only new subscribers.
- Series Completion & Restart: Once a subscriber completes a series, newly added messages don’t affect their status; however, options to restart for individuals or all subscribers are available.
- Resubscription Handling: The option to restart a series upon resubscription is offered for subscribers who’ve completed it.
- Final List Setting: Subscribers completing the series can be added to designated lists for retargeting or further automation.
Key Functionality Insights:
- Message Editing: Utilizing the composer, each message is separately edited, allowing dynamic block integration for fresh content delivery.
- Statistics Panel: Provides an overview of the autoresponder’s status, active subscribers on different steps, and those exiting the sequence.
Maintenance Operations:
- Force Run/Trigger: Initiates the series processing for queued emails, helpful for debugging or testing.
- Reset: Restarts the autoresponder for all subscribers in the associated list, resetting their status to step one.
Technical Insight:
For users comfortable with database manipulation, the wp_newsletter_autoresponder_steps table holds critical columns detailing subscriber steps and scheduled message delivery.
The Autoresponder, though a powerful tool, requires careful planning. Avoid activating it without intending to complete all steps promptly. Changes made to a series should primarily focus on content, subject, engagement methods, or delay settings. Modifications to engaged subscribers’ schedules require cautious consideration.
