The Gravity Forms Google Analytics Add-On is a powerful tool for tracking form conversions and pagination events within Google Analytics, offering a deeper understanding of form performance and user interactions. Here’s what you need to know about it:
Form Tracking Capabilities:
- Event Tracking: This add-on sends events to Google Analytics upon form submission or when users navigate between form pages. It provides insights into various interactions, such as newsletter sign-ups, payment completions, subscriptions, and survey submissions.
- Real-time Data Collection: Gain access to real-time data collection, allowing you to measure and analyze form performance metrics continuously. This helps in understanding trends and improvements over time.
Key Features:
- Support for Analytics Versions: Compatible with both Universal Analytics and Google Analytics 4, offering flexibility in choosing the analytics version that suits your tracking requirements.
- Multiple Connection Types: Offers different connection types including Google Measurement Protocol, Google Analytics, and Google Tag Manager for diverse tracking needs and preferences.
Event Types and Settings:
- Submission and Pagination Events: Tracks two primary event types: form submission and pagination. Submission events can be customized using Google Analytics Feeds, allowing for the sending of varied data sets based on conditional logic.
- Pagination Event Tracking: Currently enables pagination events at the form level via Google Analytics Form Settings but doesn’t support conditional logic for these events.
Further Information:
For comprehensive details and guidance on leveraging the Google Analytics Add-On, refer to the Gravity Forms documentation, providing a deeper understanding of its functionalities and setup instructions.
This add-on empowers users to seamlessly integrate Gravity Forms with Google Analytics, facilitating precise tracking of form interactions and conversions, ultimately aiding in data-driven decision-making and optimization strategies.
