The Gravity Forms Emma Add-On streamlines the integration between your online forms and Emma’s email marketing service. Here’s how it enhances your email marketing efforts:
Simplified Email Marketing:
- Emma Email Marketing Service: Emma offers personalized email marketing solutions with automated email setup, targeted campaigns, A/B testing, and detailed analytics, aiding in strategy development and business growth.
Seamless Integration:
- Easy Setup: The Gravity Forms Emma Add-On seamlessly connects Gravity Forms with Emma. Upon installation, sync your Emma account with Gravity Forms to start automatically adding leads to your marketing lists.
Enhanced List Segmentation:
- Targeted Lists: Direct new subscribers to specific mailing lists based on segmentation criteria, ensuring future email correspondence aligns with individual needs.
- Conditional Logic: Implement conditional logic to further segment subscribers based on the information they provide while filling out a form, enhancing list customization.
Customized Data Collection:
- Custom Fields Mapping: Each form field integrates directly with a custom field in Emma, enabling comprehensive subscriber information collection for optimized campaigns.
Opt-In Management:
- Double Opt-In Functionality: Activate double opt-in functionality to send an opt-in confirmation email to new subscribers upon form submission. This process ensures that only confirmed subscribers are added to your mailing lists, enhancing list quality and compliance.
By leveraging the Gravity Forms Emma Add-On, businesses can seamlessly integrate form submissions with Emma’s email marketing service, enabling targeted list management, detailed subscriber data collection, and streamlined opt-in procedures for effective and engaging email campaigns.
