The Easy Digital Downloads User History add-on is a powerful tool that sheds light on customer behavior and browsing patterns on your website. Here’s what it offers:

Understanding Customer Behavior:

• Path Analysis: Provides a comprehensive view of the exact journey a customer takes on your site before making a purchase.
• Referrer Insights: Reveals the source from where the customer arrived, such as search engines or referral sites.
• Time Analytics: Tracks the time spent on each page and the total elapsed time for the entire transaction process.

Enhancing Customer Experience:

• Optimization: Helps optimize the user experience by understanding popular pages and navigation routes.
• Conversion Insights: Identifies the effectiveness of email campaigns, top referrers, and frequently viewed pages before a purchase.

Key Features:

• Browsing History: Records every page visited by a customer before completing a transaction.
• Referrer Information: Details the referrer site and, if available, search phrases used to find your site.
• Time Spent & Elapsed: Tracks time spent per page and overall elapsed time from start to finish.
• Lifetime Customer Value: Displays the complete transaction history and total spend by each customer.
• Search by History: Allows searching transactions based on specific page visits or referrer sites.
• Admin Email Notifications: Offers email tags to include browsing and purchase history in sale notification emails.

Privacy Considerations:

• Data Collection: The add-on uses a single cookie to record page views without gathering any personal or identifying information.
• Privacy Assurance: Assures that neither you nor your customers need to worry about privacy as no personal data is gathered.

The User History add-on seamlessly integrates with Easy Digital Downloads and begins tracking customer browsing history automatically once activated. This insightful tool offers valuable data on user behavior, referrers, and engagement, aiding in optimizing the customer journey and ultimately improving conversions without compromising user privacy.