The Easy Digital Downloads Acquisition Survey extension enables the collection of customer information regarding how they discovered or found your products or services during the purchase process. Here's a breakdown of its functionalities:

Features:

1. Information Gathering:
   • The extension adds a new field labeled "How did you hear about us?" to the checkout screen.
   • Customers can select options that indicate how they discovered your site or products.
2. Customizable Options:
   • Site administrators have the flexibility to customize and tailor the options available in the field. This customization can be aligned with the specifics of each site where the extension is installed.
3. Reporting:
   • Admins have access to reports that display the selections made by customers in the "How did you hear about us?" field.
   • This reporting functionality provides insights into the sources or methods through which customers are discovering your products or services.

Benefits:

• Customer Insight: Gain a clearer understanding of the various channels or sources that drive customers to your site.
• Customization: Tailor the options to suit your specific business and marketing strategies.
• Analytics: Utilize the collected data to refine marketing approaches based on the most effective channels or methods of customer acquisition.

The Acquisition Survey extension helps businesses gather valuable insights by directly querying customers during the checkout process, contributing to a better understanding of the effectiveness of different marketing efforts or channels.