Functionality & Features:
- UTM URL Generation:
- Allows the generation of UTM-tagged URLs within WordPress.
- These URLs can be used to track and identify specific campaigns and their performance across different platforms.
- E-commerce Tracking for WooCommerce:
- Offers integration and tracking capabilities specifically designed for WooCommerce-based e-commerce setups.
- Allows for tracking the performance of campaigns related to e-commerce activities, such as sales, product promotions, etc.
- UTM Campaign Dashboard:
- Provides a centralized dashboard within WordPress that lists and organizes all campaigns using UTM tag parameters.
- Each campaign is identified by its name, and the dashboard displays detailed statistics for individual campaigns.
- Aims to simplify the analysis of campaign performance by aggregating data directly within the WordPress Dashboard.
The purpose of this plugin is to facilitate the management and analysis of various marketing campaigns in WordPress. By creating UTM tagged URLs, tracking ecommerce activity for WooCommerce, and offering a dashboard for campaign analysis, it aims to offer users a convenient way to track and evaluate the effectiveness of their marketing efforts without leaving the WordPress environment.