The WP Fusion – Abandoned Cart Addon is a powerful tool designed to work seamlessly with popular WordPress plugins like WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress. Its primary function is to integrate with these plugins and automatically add customers to your CRM when they initiate the checkout process but do not complete it, allowing you to implement targeted follow-up strategies and recover potentially lost conversions.
Supported Platforms:
- WooCommerce
- Easy Digital Downloads
- LifterLMS
- MemberPress
Key Features:
- Automatic CRM Integration:
- The addon effortlessly integrates with your CRM, such as ActiveCampaign or Drip, to add customers automatically when they start the checkout process on your website.
- Recurring Donation Support:
- Works seamlessly with GiveWP’s Recurring Donation add-on, allowing organizations to set up and receive recurring donations effortlessly.
- Easy Configuration:
- The plugin offers a user-friendly setup with a guided wizard, ensuring a straightforward integration process. No complex API keys are required.
- Customizable Settings:
- General settings include options to sync entire cart contents, specify cart items’ image size, handle product categories, and determine recovery URL destinations.
- Syncing Cart Fields:
- WP Fusion can sync details about the abandoned cart to custom fields on CRM contact records, providing valuable information for personalized follow-up communication.
- Recovery URLs:
- Generate cart recovery URLs and sync them to custom fields in your CRM. This enables a more targeted and effective approach in recovering abandoned carts.
- Plugin-Specific Integrations:
- Tailored settings for WooCommerce, Easy Digital Downloads, LifterLMS, and MemberPress, allowing product-specific abandoned cart tracking.
- Product-Specific Abandoned Cart Tags:
- Specify tags for individual products or variations, aiding in creating customized cart recovery strategies for different offerings.
- Flexible Strategy Implementation:
- Configure the addon to apply tags when a checkout has started, and remove them upon completion. This strategy allows for precise identification of customers who initiated checkout but did not finish the process.
Usage Strategy: The general approach involves applying tags when a checkout process begins. As WP Fusion removes these tags upon checkout completion, CRMs can use timers and logic to identify customers who started the checkout but did not complete it. This strategy provides an effective means of implementing targeted follow-up actions.
Conclusion: The WP Fusion – Abandoned Cart Addon is a valuable tool for WordPress website owners, especially those utilizing WooCommerce, Easy Digital Downloads, LifterLMS, or MemberPress. By seamlessly integrating with CRMs, it opens up opportunities for organizations to recover potentially lost conversions through strategic follow-up campaigns. The ability to customize settings, sync cart details, and implement product-specific strategies enhances its utility for diverse online platforms. Whether recovering abandoned carts for e-commerce products, digital downloads, course enrollments, or memberships, this addon empowers website owners to optimize their CRM workflows and enhance user engagement.
