The WooCommerce MSRP Pricing plugin is a valuable tool for your WooCommerce store, enabling you to display Manufacturer Suggested Retail Prices (MSRP) or Recommended Retail Prices (RRP) on your product pages. This feature helps inform your customers of the original or suggested retail price, emphasizing the value they gain by purchasing from your store.

Here's how the plugin works:

1. Adding MSRP to Products: When you edit a product in WooCommerce, you'll notice an additional field labeled "MSRP." In this field, you can enter the MSRP of the product.
2. Front-End Display: The MSRP you enter for each product will be displayed on the product pages for your customers to see. By default, it will appear with a strikethrough style, similar to a sale price, indicating the difference between the MSRP and the actual selling price.
3. Styling Flexibility: You have the flexibility to style the MSRP display to match your store's design. The content is enclosed within a div element with a class of woocommerce_msrp, and the actual MSRP price is enclosed within a span element with a class of woocommerce_msrp_price. This allows you to apply custom CSS to format the MSRP display as you wish.

For more advanced usage or bulk importing of products, you can use the _msrp meta field to set MSRP values.

By providing the MSRP, you can clearly communicate the value proposition to your customers, showing them the potential savings they get when purchasing from your store. This can encourage them to make a purchase, boosting your sales and customer trust.

The WooCommerce MSRP Pricing plugin is a valuable addition to your WooCommerce store for effectively marketing your products and helping customers make informed buying decisions.